UX Outliers

Verbeter conversie met onderzoek en design

Wij helpen e-commerce en software bedrijven

UX/UI Design

User research

User flow mapping

The challange

Bridge the gap between fast food and fresh product

Convenience first

Creating a shared understanding helps in defining the problem space

Convenience first

Creating a shared understanding helps in defining the problem space

Gathering user insights early and often

I love to test ideas, concepts and products as early as possible with real users. It creates a human connection for the brand and most importantly: what decissions do we have to make in order to build the

User interviews and surveys with potential customers or Beta users

Brain dumps are so much fun and sparks new ideation sessions

On-demand grocery app design

Customers should be able to have an shop in shop experience just as they would in big department stores. Displaying store specific information on delivery times, costs and minimum order amount. Helping customers make faster decissions.

Tab through the cards

On-demand grocery app design

short explanation what this featuse is and how it solves

Click around and explore

Shopping Cart

Basic E Market (3)

Min. 5€

Delivery Cost Free

30 Min

Harvest Market (2)

Min. 15€

Delivery Cost Free

15 Min

Order Total (5)

€120.52

Complete

The outcome

App was acuired to big flash delivery company

UMUX Lite score

Creating a shared understanding helps in defining the problem space

App got acquired

Creating a shared understanding helps in defining the problem space

Klaar om impact te maken?

Plan een vrijblijvend gesprek en ontdek welk traject past bij jouw uitdaging.

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Onze methode

Prijzen

Contact

UX Outliers

© UXoutliers.com

2026

All Rights Reserved

On-demand grocery app design

Designed and usability tested user flows for a mobile app where people could order groceries on their phone and get it delivered within 30 minutes. Product was bought by a International Tech giant

UX/UI Design

User research

User flow mapping

The challange

Bridge the gap between fast food and fresh product

Convenience first

Each local shop has their own prices, products, quantities and logisical

Convenience first

Each local shop has their own prices, products, quantities and logisical

Gathering user insights early and often

I love to test ideas, concepts and products as early as possible with real users. It creates a human connection for the brand and most importantly: what decissions do we have to make in order to build the

Brain dumps are so much fun and sparks new ideation sessions

User interviews and surveys with potential customers or Beta users

Shop in shop experience

Shopping by product category or brand? Customers should enjoy a shop-in-shop experience like they do in big department stores. Show them store-specific info on delivery times, costs, and minimum order amounts to help them make quicker decisions all grouped on the header of the

store page

Tab through the cards

Single checkout with grouped transactions

Paying stays one of the more annoying elements for customers. By integrating a grouped transaction system we were able to handle one single transaction on the customer side, and handle this as multiple transactions for the stores.

Click around and explore

Shopping Cart

Basic E Market (3)

Min. 5€

Delivery Cost Free

30 Min

Harvest Market (2)

Min. 15€

Delivery Cost Free

15 Min

Order Total (5)

€120.52

Complete

The outcome

App was acuired to big flash delivery company

UMUX Lite score

When conduction user research, we asked the usability and desirability, which resulted in a 88% certainty that the app fits the users needs

App got acquired

In the end the startup was sold to one of the bigger European flash delivery companies that integrated the technology and features in their onw app

Klaar om impact te maken?

Plan een vrijblijvend gesprek en ontdek welk traject past bij jouw uitdaging.

Plan een afspraak

Onze methode

Prijzen

Contact

UX Outliers

© UXoutliers.com

2026

All Rights Reserved

On-demand grocery app design

Designed and usability tested user flows for a mobile app where people could order groceries on their phone and get it delivered within 30 minutes. Product was bought by a International Tech giant

UX/UI Design

User research

User flow mapping

The challange

Bridge the gap between fast food and fresh product

Convenience first

The app has to be super convenient to draw in new shop owners and customers and be flexible enough for local shops to make worth while.

Fresh and fast

Food delivery has been around for ages, setting up expectations for speed and freshness. Making users less skeptical about getting food from local shops was key.

Gathering user insights early and often

I love to test ideas, concepts and products as early as possible with real users. It creates a human connection for the brand and most importantly: what decisions do we have to make in order to be as efficient as possible

Brain dumps are so much fun and sparks new ideation sessions

User interviews and surveys with potential customers or Beta users

Shop in shop experience

Shopping by product category or brand? Customers should enjoy a shop-in-shop experience like they do in big department stores. Show them store-specific info on delivery times, costs, and minimum order amounts to help them make quicker decisions all grouped on the header of the

store page

Tab through the cards

Single checkout with grouped transactions

Paying stays one of the more annoying elements for customers. By integrating a grouped transaction system we were able to handle one single transaction on the customer side, and handle this as multiple transactions for the stores.

Click around and explore

Shopping Cart

Basic E Market (3)

Min. 5€

Delivery Cost Free

30 Min

Harvest Market (2)

Min. 15€

Delivery Cost Free

15 Min

Order Total (5)

€120.52

Complete

The outcome

App was acquired to a big flash delivery company

UMUX Lite score

When conduction user research, we asked the usability and desirability, which resulted in a 88% certainty that the app fits the users needs

App got acquired

In the end the startup was sold to one of the bigger European flash delivery companies that integrated the technology and features in their onw app

Klaar om impact te maken?

Plan een vrijblijvend gesprek en ontdek welk traject past bij jouw uitdaging.

Plan een afspraak